Orthene's 'Halo' Effect: Changing the Way You Think About Brake Fluid
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S1 E16

Orthene's 'Halo' Effect: Changing the Way You Think About Brake Fluid

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In this Coffee Brake episode, Lloyd Ker, CEO of Orthene, discusses the company's legacy as the world's largest specialist producer of brake fluids and shares insights into their future vision, including the launch of the Halo brand for motorsport. He addresses the challenges and opportunities presented by electric vehicles and brake-by-wire technology, and outlines Orthene's global market presence and growth strategies.